|
The London Press Exchange was founded in 1892 by Frederick Higginbottom and Reginald J.Sykes,〔John William and Robertson Scott, ''The Life and Death of a Newspaper: An Account of the Temperaments, Perturbations and Achievements of John Morley, W.T. Stead, E.T. Cook, Harry Cust, J.L. Garvin, and Three Other Editors of the Pall Mall Gazette ...'', Publisher Taylor & Francis, 1952, 417 pages, (page 393 )〕 becoming a significant Government advertising agency during World War II.〔"(London Press Exchange )", History of Advertising Trust, retrieved 17 August 2012〕 It merged with the Leo Burnett agency in 1969.〔"(Lynch-Robinson,78, war hero and boss of Leo Burnett, dies )", ''Campaign'', Friday, 28 June 1996〕 The agency also produced promotional work for the 1921 film ''Elsie and the Brown Bunny'',〔"(London Press Exchange [gb] )", IMDb.com, Inc.〕 and advertising posters for the 1951 Festival of Britain.〔"(Exhibition of Science )" and "(Festival of Britain )" poster, V&A museum, London, retrieved 17 August 2012〕 On 5 November 1946, the Market Research Society was created in the London Press Exchange offices.〔"(History )", Market Research Society〕 ==Notable people== *Frederick Higginbottom (1859 - 1943) co-founder * Keith Lucas (d.2012) who became director of the British Film Institute〔"(Keith Lucas )", 'The Telegraph'', 26 Apr 2012〕 * William Stewart (b. 1886 Greenwich), Director *Howard Thomas (1909—1986) worked in the commercial radio section, 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「London Press Exchange」の詳細全文を読む スポンサード リンク
|